Affiliate Marketing Emails: How to Disclose Your Affiliate Status

Did you know that because of the new Federal Trade Commission (FTC) guidelines going into effect, affiliate marketers will need to disclose to recipients that affiliate links are in emails sent marketing a product or service for an affiliate program? That’s in addition to having the right website legal forms on your sites.

Internet attorney Mike Young created sample Affiliate E-mail Marketing Disclosure Language (PDF file). Of course, consult your Internet lawyer if you have specific legal questions. Sample language isn’t a substitute for attorney advice. And review the affiliate agreements for the programs you promote to determine additional operator requirements too.