Get You Sued...”
The FTC’s new guidelines for endorsements and testimonials has shaken
the business world like nothing else. Effective December 1,
2009, the Federal Trade Commission’s guidelines restrict what you can
say in testimonials about your products and services (and even make you
liable for it).
Is this a big deal?
The big gurus think so. A few very big names are actually retiring
because they don’t want to be made examples of by the government.
Others are playing it safe by taking down all of their testimonials and
case studies until they can figure out what to do.
This is a worldwide problem because it affects both U.S.-based
marketers and those who sell products and services to customers who are
located in the United States. Yes, the FTC doesn’t stop at borders when
trying to protect the public.
No one seems to know what to do because the FTC hasn’t had a chance to
enforce the new guidelines. That means there’s no poor sap to point a
finger at and say, “Don’t do what he did!”. Would you like to be first
one sued by the FTC, have your assets frozen, spend years in court, pay
big fines, and perhaps get banned from online marketing in the process?
Not a pretty picture, I assure you.
HOW YOU CAN REPLACE
Fortunately, copywriter and case studies expert Karl Barndt and
Internet business lawyer Mike Young have come up with a solution based
new FTC guidelines that you can quickly and easily apply to your
business. This practical solution tells your customers’ success stories
in a more more effective way than testimonials and reduces your risk of
getting into trouble.
Just in time for the Dec. 1 deadline, they’ve created a special report
called “Kill Your
Testimonials! How to Create Success Stories That Sell and Won’t Get You
Sued.” When you invest in this report (pdf file), you’ll
• How the FTC has changed the way you can
• What it could cost you if you violate
the FTC’s rules
• The biggest problem affecting
testimonials beyond the FTC’s new guidelines
• Practical solutions for telling your
customers’ success stories that are even more effective than
testimonials -- and won’t get you into trouble
Because the new FTC guidelines are now in effect, you’ll want to claim
your copy immediately.
When you invest in the special report by
also receive 4 great bonuses worth more than $130.
How To Get Your Customers To Sell For You!
Edition (revised for new FTC guidelines) ($47 value). This
comprehensive ebook takes a new look at testimonials, especially in
light of the new FTC guidelines on endorsements and testimonials. You
get a complete course on what makes a great testimonial, how to get
them from your customers, and how to put them to best use. Includes
tips on how to produce and use audio and video testimonials, plus
offline strategies for keeping testimonials flowing to you on a regular
Study Generator Package ($27 value). This package includes
a “cheat sheet”
testimonial idea generator to assist customers in creating effective
testimonials for you, questions to guide you when researching case
studies, and letter and email templates for soliciting testimonials
from new and old customers.
Study Use Consent Form ($17 value). Protect yourself from
lawsuits and potential prosecution by having a signed copy of this form
from every customer who supplies you with a testimonial or case study.
This form has been used by Karl Barndt and his clients for the past
several years and has been reviewed by Attorney Mike Young. You get
versions of this form in Microsoft Word (.doc file) and plain text
(.txt file) for easy
editing. Always keep a signed copy of this form in your files for every
testimonial or case study you use. It might save your butt!
Hook. Written by Public Relations expert Alysan
Delaney-Childs, this special report helps you identify your unique
strengths (your marketing “hooks” that can make all the difference
between winning or losing customers)—and profit from them ($39 value).
IRON CLAD 30-DAY MONEY-BACK GUARANTEE
If you’re dissatisfied for any reason in the next 30 days, simply
request a refund. You'll get your money back and you get to keep all
the bonuses you've received. That's a firm promise and commitment.
YOUR NEXT STEP?
You’ll want to get
the special report plus the 4 bonuses now for just $97. To
claim your personal copy and all your bonuses, simply click
the button below now.
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Association LLC - All rights reserved.
c/o Law Office of Michael E. Young PLLC, 5068 W. Plano Parkway, Suite
300, Plano, Texas 75093 ▪ Tel: 214-546-4247