“Don’t Let Your Customer Testimonials
Get You Sued...”

The FTC’s new guidelines for endorsements and testimonials has shaken the business world like nothing else. Effective December 1, 2009, the Federal Trade Commission’s guidelines restrict what you can say in testimonials about your products and services (and even make you liable for it).

Is this a big deal?

The big gurus think so. A few very big names are actually retiring because they don’t want to be made examples of by the government. Others are playing it safe by taking down all of their testimonials and case studies until they can figure out what to do.

This is a worldwide problem because it affects both U.S.-based marketers and those who sell products and services to customers who are located in the United States. Yes, the FTC doesn’t stop at borders when trying to protect the public.

No one seems to know what to do because the FTC hasn’t had a chance to enforce the new guidelines. That means there’s no poor sap to point a finger at and say, “Don’t do what he did!”. Would you like to be first one sued by the FTC, have your assets frozen, spend years in court, pay big fines, and perhaps get banned from online marketing in the process? Not a pretty picture, I assure you.


Fortunately, copywriter and case studies expert Karl Barndt and Internet business lawyer Mike Young have come up with a solution based on the new FTC guidelines that you can quickly and easily apply to your business. This practical solution tells your customers’ success stories in a more more effective way than testimonials and reduces your risk of getting into trouble.

Just in time for the Dec. 1 deadline, they’ve created a special report called “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued.” When you invest in this report (pdf file), you’ll learn…

•    How the FTC has changed the way you can use testimonials
•    What it could cost you if you violate the FTC’s rules
•    The biggest problem affecting testimonials beyond the FTC’s new guidelines
•    Practical solutions for telling your customers’ success stories that are even more effective than testimonials -- and won’t get you into trouble

Because the new FTC guidelines are now in effect, you’ll want to claim your copy immediately.

Only $97 Today!


When you invest in the special report by , you’ll also receive 4 great bonuses worth more than $130.

Bonus #1

Killer Testimonials Course: How To Get Your Customers To Sell For You! Second Edition (revised for new FTC guidelines) ($47 value). This comprehensive ebook takes a new look at testimonials, especially in light of the new FTC guidelines on endorsements and testimonials. You get a complete course on what makes a great testimonial, how to get them from your customers, and how to put them to best use. Includes tips on how to produce and use audio and video testimonials, plus offline strategies for keeping testimonials flowing to you on a regular basis.

Bonus #2

Testimonial/Case Study Generator Package ($27 value). This package includes a “cheat sheet” testimonial idea generator to assist customers in creating effective testimonials for you, questions to guide you when researching case studies, and letter and email templates for soliciting testimonials from new and old customers.

Bonus #3

Testimonial/Case Study Use Consent Form ($17 value). Protect yourself from lawsuits and potential prosecution by having a signed copy of this form from every customer who supplies you with a testimonial or case study. This form has been used by Karl Barndt and his clients for the past several years and has been reviewed by Attorney Mike Young. You get versions of this form in Microsoft Word (.doc file) and plain text (.txt file) for easy editing. Always keep a signed copy of this form in your files for every testimonial or case study you use. It might save your butt!

Bonus #4

Find Your Hook. Written by Public Relations expert Alysan Delaney-Childs, this special report helps you identify your unique strengths (your marketing “hooks” that can make all the difference between winning or losing customers)—and profit from them ($39 value).


If you’re dissatisfied for any reason in the next 30 days, simply request a refund. You'll get your money back and you get to keep all the bonuses you've received. That's a firm promise and commitment.


You’ll want to get the special report plus the 4 bonuses now for just $97. To claim your personal copy and all your bonuses, simply click the button below now.

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